All projectsPersonal Health Reset

A retreat explained as a journey, not just a destination.

We gave Personal Health Reset its own editorial website. The story moves from the idea to the five-day experience, Richard as host, the finca, practical details and the support that continues after the stay.

Personal Health Reset

Five days away. For everyday life after.

Into the story

The idea behind it.

A retreat is not an impulse purchase. People commit money, time and trust. The site must first orient them, then earn a personal enquiry.

A considered health retreat is a big decision. People need to understand the host, the place, the programme and what happens after Mallorca before they can decide whether to ask for a place.

For people who …

  1. have little room for themselves between responsibilities.

  2. want a supported setting for movement, nutrition and recovery.

  3. need to understand the host, place and programme before deciding.

Every page answers a different hesitation

Personal Health Reset describes preparation, five days on Mallorca and support afterwards. This sequence makes a complex offer easier to judge.

Personal Health Reset · First impressions · Phone
First impressions

Original German interfaces · captured 31 October 2026

First impressions
Personal Health Reset · First impressions

From a first look to a next step.

Is this for me?

The homepage states duration, place, group size and price early. The concept page explains what the reset is and what it is not.

Can I picture it?

The journey page follows the phases before, during and after Mallorca. The finca page and host introduction present Richard and the setting before asking for personal details.

What actually happens?

Support, details, FAQ and articles answer questions about movement, food, rest, preparation and personal support afterwards. Unconfirmed operational details stay marked as open.

Do I want to talk?

The invitation to enquire is deliberately personal. For this high-consideration offer, a qualified conversation is a better goal than an impulsive checkout.

A world of its own. With a purpose.

Warm paper, deep green and Gloock favour calm over wellness clichés. Richard’s portrait makes the support personal; generous imagery and a clear journey structure the offer. The next step should follow understanding, not artificial scarcity.

Trust accumulates page by page

The conversion path pairs evocative imagery with concrete facts. Each route reduces a different uncertainty and returns to the conversation without artificial urgency.

  • Concept page for positioning and audience
  • Journey page for the offer’s phases
  • Host page with Richard’s supplied photographs and biography
  • Finca and details pages for place and practical questions
  • Support page for the time after the stay
  • FAQ, journal and recurring invitation to enquire

Where it stands.

Personal Health Reset is presented as a website and offer concept. The preview explains the personal support and Mallorca stay. This case demonstrates design and digital journeys, not health outcomes or sold-out places.

What it adds up to.

The site gives interested people a clear basis for a personal conversation: who is guiding them, how the stay works and what support continues afterwards.

The result is a clear decision path for a considered purchase: people can understand the content, place and support before asking for a conversation.